If you are in the process of setting up a business, an important detail that you must take note of is the name that you will choose for your business.
An ideal business name would still stand out even if the audience is not familiar with your brand. This is a perfect way of distinguishing yourself, especially in areas where you will be competing with a lot of other brands while also allowing your ideals to be expressed to your consumers.
The following are seven important tips to assist you in coming up with a strong and appropriate business name:
1. Reflect Your Brand Identity
Choosing a business name requires you to understand and outline your brand’s ethos, goals, and tone. What do you want to communicate to your audience? Are you constructing a name that sounds more serious, creates a fantasy, is playtime, or is relaxed? Or do you have some other plan in place?
For example, a pediatric toy company would probably want a name that is easy and fun to say whereas a consulting center would require a more serious and stricter one. So take some time and think of adjectives that best capture your brand.
2. Keep It Simple and Memorable
Remember that your customers can easily and quickly recommend your business after hearing about a good brand. Therefore make sure the name you give is simple and can be effortlessly pronounced by customers.
Think of some of the most successful brands, there are sometimes single-syllable names that are easy to remember, such as “Google,” “Nike,” or “Uber.”
Also using a simple name will lessen the chances of your target customers mistyping in the search engine bar when looking for your company. If necessary, consider turning to collaborative word-building approaches or simply mixing two words you already know
3. Ensure Domain Availability
In the modern world, there is no room for a company whose domain does not match its name. Checking whether a domain name is associated with your company name before making up your mind is necessary. Using an appropriate domain will further assist your consumers in locating your business.
If you want to find and register a domain quickly, you can use Namecheap, GoDaddy, or Google Domains. Alternatively, if the domain name you wanted to use is already taken, consider alternative names like “get” or “my” before the name of the domain to meet your needs without drastically changing your brand.
EasyFiling can help you in this aspect as well. We assist business owners in seeking digital real estate that is suitable for their business and coordinating it across multiple platforms. With our knowledge, you can devote your time toward expanding your firm as we take care of the nitty-gritty of incorporating your domain.
4. Check for Trademarks
Make sure that the name you have taken is not registered with any other company or individual as a trademark. There are many issues that can arise if you decide to use a trademarked name and these legal disputes can become expensive, and dissuade you from promoting your brand as well.
Using the United States Patent and Trademark Office (USPTO) or your country’s equivalent, check possible trademarks. If you intend to do business in several countries, research registries of trademarks in other significant countries to avoid any trouble later.
EasyFiling also assists in carrying out trademark searches which validates whether or not the name of your business is available and protected by law. We also help you with the tensions of trademark occupancy as well as registration so you do not have to worry about such things.
5. Think About Scalability
The name you choose should complement your brand’s growth. If expansion is in the plans it’s advisable to steer clear of naming your business, product, service, or location-based too heavily.
For example, let’s say you named your company ‘Texas Cupcake Co.’ this name will limit the potential of selling other kinds of desserts or selling them outside of Texas.
Rather, consider listing your business under a name that has a vision, for example, ‘sweet creations’ so that you have the potential to grow into different products, regions, etc. An ideal and adaptable name makes sure the company stays relevant even as it continues to grow and expand over time.
6. Test the Name with Your Target Audience
Talk to family, friends, or any prospective market about the names you have in mind and see what they feel about it. There is a fair chance that your views might not be shared by others. There is a large communication gap whereby throwing out pronouncing, visual, or contextual references might negatively impact the brand as a whole.
Ask small questions or do mini focus groups and don’t shy away from changing or modifying your ideas based on the feedback. Do not forget that your target audience is the one to determine whether or not the name works or is relevant.
7. Consider SEO and Social Media Handles
Let’s start with the notion that a marketing thought for a name is a good one, ideas like that can surely help in making one’s presence felt on the internet. This is an opportunity to look out for the ©-mark names consisting of industry-relevant words. This makes you rank better in the other engines while branding increases people’s chances to contact you.
Moreover, also check if this name is available on other sites, as brand consistency is important. Such handles as Instagram, Facebook, or Twitter with the same spelling will enhance your brand’s online representation while enabling customers to reach you more easily.
Final Thoughts
Naming a business is a fun yet somewhat difficult activity. Your name goes beyond just a tag; it is one of the elements that assists in the shaping of your brand. By applying these seven tips, you can be able to develop a name that represents your brand, is appealing to your target audience, and competes effectively in the market.
Always remember, your business name is the key to most first interactions, do not let them miss out on the first chance! It is important that you carefully look around, think up, and test your options before settling on a business name. Long-term success will come your way if you have planned well.
In case of any confusion do not hesitate to contact EasyFiling. We provide all-encompassing services starting from coming up with names, trademark searches, domain registration, and social media to ensure a hassle-free operation.
Let EasyFiling be the best tool at your disposal in order to ensure continuous development for your brand firms in a competitive market.
Nabin Adhikari
